Resources

Straight answers about small business websites

Honest guides on pricing, DIY builders, done-for-you services, and what a website should actually include — no jargon, no upsells.

Laptop with $0, $500 and $15/mo price tags representing website pricing options

How Much Should a Website Really Cost in 2026? ($500 vs. Free vs. DIY)

From $200 gigs to $10,000+ agency builds, website pricing is all over the map. Here's what you're actually paying for at each price point.

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Gift box opening to reveal a laptop with a website, illustrating a free website offer

Is a “Free Website” Actually Free? Here's How It Really Works

The model behind a legitimate free website offer is simpler — and more honest — than it sounds. Here's exactly how it works.

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Three browser windows comparing done-for-you and DIY website builders

Free Website vs. Wix vs. Squarespace: Which Is Actually Right for Your Small Business?

Wix and Squarespace are capable tools — but capable isn't always right for your business right now. Here's an honest comparison.

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Iceberg with a small $500 price tag above water and hidden costs below

The Hidden Costs of a $500 Website (And How to Avoid Them)

$500 is one of the most common small business website purchases — and one of the most likely to cost far more than the invoice suggests.

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Clipboard with a checked website checklist next to a laptop showing a website

The Small Business Website Checklist: 10 Things Your Site Needs to Actually Bring in Customers

A lot of small business sites are technically live but functionally invisible. Here are 10 things every site needs to actually pull its weight.

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Balance scale weighing two done-for-you website services

Free Website vs. Jottful: Which Done-For-You Website Is Actually Better for Your Small Business?

Both pitch the same idea: skip the DIY builder, pay a monthly rate. Here's what each one actually includes for the price.

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Two website mockups compared with a price tag and a clock

Free Website vs. UENI: Which Done-For-You Website Actually Costs Less?

UENI advertises a 7-day build and built-in booking. Here's how it compares to a $0-down, $15/month done-for-you free website.

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Robot arm and a laptop side by side representing AI-built vs human-designed websites

Free Website vs. GoDaddy Airo: Human-Designed vs. AI-Generated — Which Wins for Small Business?

Airo generates a site with AI in minutes. Hoot Free Website has a human team build one in 2–3 weeks. Here's the real tradeoff.

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